Hi everyone,
Ivy Eyes Editing was recently featured at www.timesunion.com. Read below for more details on how IvyEyes began, why IvyEyes began, and what makes IvyEyes unique as an online editing service.
Many thanks to Vincent Barr for a terrific interview!
Cheers,
Ivy Eyes Editing
www.ivyeyesediting.com
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Telling Your Story: Q & A with Admissions Essay Coach Janson Woodlee
August 4, 2011 at 8:38 am by Vincent Barr
Interview 1 of 2 with Janson Woodlee, Founder and Managing Editor of Ivy Eyes Editing.
A few years back, I offered a one-to-one resume editing service through craigslist. It was a reasonably rewarding side-gig; there’s something a little magical about discussing employment history with strangers, and it was nice to hear when they landed a position.
In comparison to Janson Woodlee’s service, Ivy Eyes Editing, though, my biz was ‘bush league.’ The 31-year old Founder and Managing Editor runs an editing company focused on essay and resume design for acceptance into higher education programs. And it’s pretty impressive.
In May, a candid Twitter conversation between IvyEyesEditing and me led to an unpredicted result: they reviewed my admissions essay for free. What separates Ivy Eyes Editing from more traditional services is its focus; it’s as concerned with developing a good story for the client as it is with expert wordsmithing. Personal stories and career trajectories require internal reflection; this company gets it (probably better than we do on our own).
Later, I spoke with Janson and we talked entrepreneurship, quarter-life crises, and self-actualization. Deep:
So you run a professional editing service geared toward career and academic development. Does that sound about right?
The focus absolutely is working with technicians and applicants at all levels, but in addition to college and MBA applicants, around this time of year we start working with medical applicants. We still do work with businesses.
Is this your first time starting a business?
It is. I came to this business in a pretty unconventional way. I graduated from Yale in 2003 and went to New York and worked for a consulting firm for a couple of years, and I was also an opera singer for a long time. While I was singing opera I was working for one of the biggest online editing companies. So, I had the idea that I should start something. And, I thought, I should put my own angle on something. So I did.
That makes sense. What makes your model different from your former company or the editing market?
The companies I worked for were more about cosmetic changes and sending your work off to a copy editor. To really work with applicants, every change and question asked needs to be considered and worked into the essay with admissions in mind. I firmly believe – and this is what I work with all of the editors on – that the best story comes from the applicant. We get the applicant to generate the content and that’s what we use to refashion and regenerate essays.
So, other companies are a little more automated, more machine-y?
They feel like essay mills to a certain extent. For me, it was ideological and ethical. We can make the subject and verb agree, but the applicant still isn’t telling the best story. In addition to that, it was more about taking on work that was more interesting. The work is most fun when I really get to the heart of the matter for a client about the forces that really drive them, about what they want from their career with no filter. To me, that is the more interesting way of working.
It sounds like Ivy Eyes doubles as a career and life coach. Teen angst has its time and place, but I know that for every couple of whiny teenagers there is at least one 20-something out there hitting a quarter-life crisis.
The quarter-life crisis and admissions writing, even at 28-29, is difficult. That self-actualizing moment where you have to say this is what I want and why; well, there aren’t many contexts where you have to do that, where you have to say what you’ve done and your goals and why they matter to you, which is the central part of being an MBA applicant. It’s an exercise not many people have used.
But how do you compete with craigslist businesses that may try to leverage a similar, individual-focused advantage?
There are a lot of best practices. You can think about your site architecture and the way that you market your business, but what I have been most shocked by is that the more that I learn about all of those different tactics, the more that I’ve found that doing good work is what matters the most. Really trying to keep quality in mind at all times, making sure every client feels completely confident when they walk away from us – that’s what we go for. It has been an organic and viral growth. Word of mouth is still the most powerful marketing tactic that we have.
As advertised, is your company really only Yale graduates? Aside from academic excellence and achievement, what does this mean to others?
Originally my partner and I graduated from Yale in the same year. But, absolutely, as we continue to grow, we have some editors who went to other grad schools – all of them very competitive and rigorous grad schools. It means something just in that these people have applied to these schools and have been accepted, but it’s more about the work itself. We’re absolutely open to hiring from different pools.